https://maktagg.com
Although some people think email marketing is no longer popular, the truth is that it remains one of the most effective strategies for communicating with your audience, building customer loyalty, and increasing your sales.
However, before planning our email marketing strategy and launching into writing our newsletter , we must first choose the right tool based on our needs (and limitations) .
Below, we present the best email marketing tools available in 2026 , along with their main advantages and disadvantages to help you make the best decision.
And, in the end, we'll tell you which one we chose at Maktagg .
Email marketing tools you should know
1. Mailchimp
Mailchimp is one of the most popular and widely used email marketing platforms in the world . It allows businesses, entrepreneurs, and content creators to send email campaigns, automate responses, and efficiently manage contact lists.
It is characterized by its intuitive interface, its multiple integrations with other tools, and its free plan , which allows users to send emails free of charge up to a certain limit.
Mailchimp's main features
🔹 Email marketing → Creating and sending personalized campaigns.
🔹 Automation → Email flows based on user behavior.
🔹 Contact segmentation → To send more personalized emails.
🔹 Email design → With pre-designed templates and a drag & drop editor.
🔹 Integrations → Compatible with ecommerce platforms such as Shopify, WordPress, WooCommerce, and others.
🔹 Analytics and Reports → Data on opens, clicks, and conversions.
Advantages of Mailchimp
✅Free plan that allows up to 1,000 monthly shipments.
✅Integrations with multiple platforms, such as Shopify and WordPress.
✅Customizable email designs with quality templates.
Disadvantages of Mailchimp
❌Prices increase considerably as the contact list grows.
❌Automation features are limited on the free plan.
Who is Mailchimp ideal for?
✔️ Small businesses and entrepreneurs looking for a free and easy-to-use option.
✔️ Ecommerce and digital businesses that require integrations with online stores.
✔️ Brands that send regular newsletters and don't require advanced automation.
2. Brief
Brevo (formerly known as Sendinblue) is an email marketing and automation platform designed to help businesses and entrepreneurs manage email, SMS, and WhatsApp campaigns effectively. It stands out for its focus on simplicity, scalability, and excellent value.
Brevo allows unlimited contacts on all plans, making it ideal for growing businesses.
Main functions of Brevo
🔹 Email marketing → Sending newsletters, automated responses, and targeted campaigns.
🔹 Advanced Automation → Allows you to configure automated flows based on user behavior.
🔹 Contact segmentation → Personalization of shipments based on customer data.
🔹 Multi-channel marketing → Integration with SMS, WhatsApp, and live chat.
🔹 Integrated CRM → Customer management within the same platform.
🔹 Drag & drop email editor → Create emails without any technical knowledge.
🔹 Reports and analytics → Detailed data on campaign performance.
Advantages of Brevo
✅Offers advanced automations, even on the free plan.
✅Supports multiple communication channels, including SMS, WhatsApp, and live chat.
✅Its interface is intuitive and easy to use.
Disadvantages of Brevo
❌The free plan limits sending to 300 emails per day.
❌Automations are limited to 2,000 contacts on the most basic plans.
Who is Brevo ideal for?
✔️ Small and medium-sized businesses looking for an affordable and scalable option.
✔️ Entrepreneurs who want to get started with a free plan with no restrictions on the number of contacts.
✔️ Ecommerce and brands with multi-channel strategies (email, SMS, and WhatsApp).
✔️ Companies that need advanced automation without paying excessive prices.
3. Mailrelay
Mailrelay is an email marketing tool that stands out for offering one of the most generous free plans on the market . It's an excellent option for businesses and entrepreneurs looking for a Spanish-language platform with a high number of free emails and efficient customer service.
Mailrelay allows you to send up to 80,000 emails per month to 20,000 contacts for free , making it a very attractive alternative for growing businesses.
Main functions of Mailrelay
🔹 Email marketing → Mass mailing of newsletters and personalized campaigns.
🔹 Contact management → Advanced segmentation to personalize your emails.
🔹 A/B Testing → Campaign optimization through performance testing.
🔹 Email Automation → Basic Automation Flows.
🔹 Advanced analytics and statistics → Track opens, clicks, and conversions.
🔹 Spanish Support → Specialized customer service for Spanish-speaking users.
🔹 Intuitive email editor → Drag and drop to create professional designs without technical knowledge.
Advantages of Mailrelay
✅Support in Spanish with personalized attention.
✅A/B testing available even on the free plan.
✅Free plan with up to 80,000 monthly emails and 20,000 contacts.
Disadvantages of Mailrelay
❌Limited automation compared to other tools.
❌The interface may not be as intuitive for new users.
Who is Mailrelay ideal for?
✔️ Businesses and entrepreneurs looking for a free tool with no time limit.
✔️ Companies that need to send large volumes of emails without paying too much.
✔️ Users who prefer customer service in Spanish.
✔️ Nonprofit organizations that require bulk mailings without high costs.
4. Sendgrid
SendGrid is an email marketing and transactional sending platform focused on ensuring high deliverability. It's owned by Twilio, making it one of the most robust solutions on the market for companies that handle large volumes of email .
SendGrid is primarily designed for developers and businesses that need to send large-scale transactional emails, such as order confirmations, password recovery, or automated notifications. However, it also offers email marketing features.
SendGrid's main features
🔹 Transactional email → Send automatic emails for confirmation, notifications, billing, etc.
🔹 Advanced API → Allows you to integrate the service with applications and websites.
🔹 High deliverability → Prevent emails from ending up in spam with dedicated IPs and advanced authentication.
🔹 Email marketing → Creating newsletters and mass campaigns.
🔹 Basic Automation → Simple email automation flows.
🔹 Real-time analytics → Detailed reports on opens, clicks, and conversion rates.
🔹 Advanced security → Fraud protection, SPF, DKIM, and DMARC authentication.
Advantages of SendGrid
✅ High sending capacity → Ideal for companies that handle thousands or millions of emails daily.
✅ High deliverability → Minimizes the risk of emails ending up in spam.
✅ Generous free plan → Up to 6,000 shipments per month at no cost.
✅ Multi-platform integrations → Compatible with Shopify, WordPress, Zapier, and more.
✅ Powerful API → Allows developers to easily connect their systems to the platform.
Disadvantages of SendGrid
❌ Learning curve → It is not as intuitive as Mailchimp or Brevo, since it is designed for developers.
❌ Limited automation → Not as advanced as platforms like ActiveCampaign or GetResponse.
❌ English support → This may be a barrier for some Spanish-speaking users.
❌ Not the best option for beginners → It is more geared towards companies with advanced technical needs.
Who is SendGrid ideal for?
✔️ Companies and e-commerce sites that send large volumes of transactional emails.
✔️ Developers who need to integrate automated emails into their applications.
✔️ Businesses looking for high deliverability and secure email delivery.
✔️ Tech startups that require a flexible API to customize email deliveries.
5. GetResponse
GetResponse is a comprehensive email marketing and automation platform that allows you to manage email campaigns, create landing pages, webinars, and automated sales funnels . It's an all-in-one solution designed for businesses, entrepreneurs, and digital marketing professionals looking for advanced tools without the need to use multiple platforms.
Unlike other tools like Mailchimp or Brevo, GetResponse goes beyond email marketing, offering features like sales page creation, integrated webinars, and advanced automation tools.
Main features of GetResponse
🔹 Email marketing → Sending newsletters, automated and segmented emails.
🔹 Marketing Automation → Customized workflows based on user behavior.
🔹 Landing Page Builder → A tool for designing landing pages without any technical knowledge.
🔹 Integrated Webinars → Platform for hosting live and recorded webinars.
🔹 Advanced segmentation → Create dynamic lists based on user interactions and data.
🔹 Detailed analytics → Real-time reporting on open, click, and conversion rates.
🔹 Ecommerce integration → Compatible with Shopify, WooCommerce, and payment platforms.
Advantages of GetResponse
✅ Advanced Automation → Allows you to create complex marketing funnels with precise segmentation.
✅ Webinars included → Unlike other platforms, it offers the option to host online events without the need for external tools.
✅ Easy-to-use email and landing page editor → With intuitive drag-and-drop design.
✅ Powerful segmentation → Allows you to customize shipments in detail for each type of user.
✅ Free plan with basic features → Includes up to 500 contacts and 2,500 monthly emails.
Disadvantages of GetResponse
❌ Limited free plan → Does not include advanced automation or webinars.
❌ High prices on advanced plans → If you need conversion funnels and advanced segmentation, the costs can be high.
❌ Learning Curve → It has a lot of features, so it may take time to master all of its tools.
Who is GetResponse ideal for?
✔️ Companies and entrepreneurs looking for an all-in-one tool for email marketing, automation, and sales.
✔️ Businesses that host webinars and want to manage everything from the same platform.
✔️ Digital marketers who need advanced segmentation and automation funnels.
✔️ Ecommerce businesses that want to combine email marketing with remarketing strategies.
6. Klaviyo
Klaviyo is an email marketing and automation platform focused on ecommerce. It has become one of the most widely used tools for online stores thanks to its powerful segmentation and native integrations with Shopify, WooCommerce, Magento, and other ecommerce platforms.
Klaviyo is specifically designed to increase ecommerce sales by offering advanced automation based on customer data.
Klaviyo's main features
🔹 Advanced email marketing → Sending segmented and automated campaigns based on user behavior.
🔹 Smart Automation → Automated workflows for abandoned cart recovery, welcome emails, product recommendations, and more.
🔹 Deep segmentation → Customer filtering based on purchases, web behavior, and custom data.
🔹 Native integration with Shopify, WooCommerce, and Magento → Allows for seamless data synchronization.
🔹 Real-time analytics → Detailed reports on email opens, clicks, conversions, and sales.
🔹 SMS marketing campaigns → Sending automated text messages alongside email strategies.
🔹 Advanced Personalization → Dynamic emails with content based on the user's purchase history and preferences.
Advantages of Klaviyo
✅ Powerful automation → Perfect for ecommerce retention and remarketing strategies.
✅ Hyper-precise segmentation → Create customer groups based on behavior, interests, and past purchases.
✅ Deep ecommerce integrations → Connects directly to Shopify, WooCommerce, Magento, and more.
✅ High customization capabilities → Dynamic emails that display products based on the user's history.
✅ Integrated SMS marketing → Allows you to combine email and text messages for a more effective strategy.
Disadvantages of Klaviyo
❌ High learning curve → Being an advanced tool, it may take time to configure it correctly.
❌ High price → It gets expensive as your contact list grows, especially compared to Brevo or Mailchimp.
❌ Not ideal for small businesses without e-commerce → It is primarily designed for online stores.
Who is Klaviyo ideal for?
✔️ Online stores (ecommerce) looking to increase their sales through email marketing and advanced automation.
✔️ Businesses that use Shopify, WooCommerce, or Magento and need a seamless integration.
✔️ Companies that want advanced personalization in their campaigns and data-driven segmentation.
✔️ Brands with high volumes of traffic and customers that need a powerful tool for retention and remarketing.
How to choose the right email marketing tool?
Once you've reviewed the main tools (although there are many more on the market), the next question is choosing the best one. The decision largely depends on several factors that vary depending on the type of business, objectives, and budget. These are the ones you should keep in mind.
1. Objectives of your email marketing strategy
Are you looking to generate leads, build customer loyalty, automate campaigns, or send transactional emails? If you need an e-commerce platform, Klaviyo or GetResponse may be ideal. For companies looking for advanced automation, Brevo or ActiveCampaign are excellent options.
2. Size of your database
If you have a small list and don't want to spend too much, tools with generous free plans like Brevo or Mailrelay can be good options. If you handle large volumes of emails , platforms like SendGrid offer better deliverability options.
3. Level of automation required
If you need advanced workflows (emails triggered by user behavior), GetResponse, Klaviyo, or ActiveCampaign are the most recommended. If you'll only be sending occasional newsletters , Mailchimp or Mailrelay may be sufficient.
4. Integrations with other tools
If you use Shopify, WooCommerce, or WordPress , make sure the tool integrates well with your platform. Klaviyo is ideal for ecommerce, while Mailchimp has many CRM and social media integrations.
5. Ease of use
If you're looking for a simple interface , Brevo and Mailchimp are very intuitive. If you prefer more advanced, albeit more complex, features, SendGrid and ActiveCampaign are more comprehensive options.
6. Available budget
For budget-conscious users , Brevo, Mailchimp, and Mailrelay offer free plans with limits on sending and contacts. If you can afford the investment , consider the scalability of premium plans to avoid excessive costs in the future.
What tool do we use in our digital marketing agency?
At our digital marketing agency, after so many years, we've worked with different email marketing tools, and after trying many options, we're convinced that Klaviyo is the best .
It's the platform we use with our clients because it offers advanced automation, hyper-precise segmentation, and seamless integration with ecommerce platforms (a huge advantage for Shopify Partners like us).
Additionally, unlike other tools like Mailchimp or Brevo, Klaviyo allows you to personalize each email with real-time data on user behavior , which translates into higher conversions. Likewise, its ability to combine email marketing and SMS into a single strategy makes it ideal for businesses looking to maximize their revenue.
By the way, would you like to have the help of an expert email marketing service ? One that guarantees results and a good return on investment? One that's transparent about the work they do and meets with you whenever you need to explain any questions you may have?
Fill out the form, we'll invite you for a coffee and we'll talk 🙂
