https://maktagg.com
We talk about Digital Marketing as the commercialization of a brand, product, or service using digital media strategies to reach an audience.
These are actions carried out online with the aim of marketing in digital media.
We live in the digital age, and anything that can't be found online doesn't exist. Whenever we visit a place, we hear about a brand, a service, or a product...
What do we do?
We investigate…
We are active, curious, and engaged users, and we always want to know more; therefore, we research and search. We look for their social media presence, their image, the comments of users who have had contact with the brand, and their platforms. Getting to know them and determining whether we can trust them is almost like a human relationship. That's why we like to call brands LOVEMARKS.
The relationship with brands has changed. We can tell everything from a brand's image on the web.
That's why it's so important for a brand to be active, attentive, and take care of its users in the new era.
We are digital beings
Digital marketing began a long time ago as marketing 1.0.
What does this mean?
When we talk about Marketing 1.0, we're talking about unidirectional marketing or mass marketing, focused on the product. Communication from one person to a mass, to many, informative, a marketing that caters to the masses, not the individual.
A marketing that they thought served to transfer information from the media to sell a product (radio, TV, newspapers) to the web. The audience had no input. Only what they wanted to communicate was communicated.
The sender sent a message and the communication process ended there.
However, in the face of revolutionary technological advancement, Marketing 2.0 emerges, a two-way marketing that succeeds in creating a community. Why? Because users are already active members of the community. A much more active, demanding, and participatory audience. The customer is the focus.
At this stage, the main focus is feedback. The sender and receiver are lost, and we all become senders and receivers. The importance lies in this feedback between the company and the user, as well as between users.
Here we introduce a new way of communicating, selling, and positioning, where EVERY detail is important and we have specialists in each area.
We employ various media, channels, and tools to implement digital marketing strategies. The main tools are:
Search engines
Search engines are where the process of finding what we're looking for begins. They're the information, the images, the videos, the answers found by the computer system that searches for the files we want. SEO agencies are responsible for developing the content that will appear in search engines like Google and Bing.
Web & blog
The website is a company's presentation, so it's very important both visually and experientially. Visually, the colors, fonts, text, and images should reflect the company itself.
On the other hand, user experience must be carefully considered to prolong the user's visit and achieve the desired objectives of the site. A blog can help position a company or website if used strategically.
Thanks to robots and Google, certain websites are working to rank high with SEO strategies. A well-designed blog must be carefully and carefully crafted. Keyword analysis is essential, utilizing a variety of tools, such as Semrush, to ensure the company's effectiveness.
Social media
The importance of Social Media Management in a company's image today goes beyond the visual aspect. It's essential to have an image that represents the company's purpose, a well-curated image that adds value and differentiates it from the competition.
However, the importance lies in the value that social media has in generating revenue for a company if managed correctly. This is achieved by following certain steps:
- Goal Planning: It is necessary to organize time with a plan of objectives and strategies to follow.
- Target: Knowing your target audience, the audience you want and need to reach, will determine your future.
- Image and audiovisual content: It is important that the content created for the company reflects the brand's values at a visual level and the elements used: colors, fonts, images.
- Loyalty: The goal is to connect with current or potential customers. By creating quality content, we will connect with the audience we will eventually connect with.
Ads
Ads from the ADvertising family.
Ads serve to boost advertisements. There are different strategies for using online advertising. But generally, these strategies are based on giving posts greater impact at the time of their launch.
Greater strength means greater reach, reaching more people, and reaching a larger audience.
How is it done? Obviously, prior planning is necessary to determine objectives.
Who do we want to reach? With a thorough definition of our audience, we can begin to design our advertising strategy.
What is our client looking to achieve?
Positioning? Awareness? Leads? Sales?
For each objective, there is a different strategy implemented in advance to achieve the desired and measurable goal. This can be measured with the results of the reports.
Newsletter and email marketing
Building a database of customers or potential customers is sometimes a difficult and arduous task. However, when a company has this, it's a great asset and should be valued.
Email marketing services serve to directly target users who were once part of the brand and were interested in it, or who are current customers.
Direct campaigns serve to create loyalty, not just to communicate and sell.
Conclusion
Even as technology advances and channels become increasingly numerous, there's one thing that's never lost: the connection with an audience. Loyalty isn't created solely by selling a product, but is built every day with strategies that engage the customer. A customer who doesn't just choose to buy, a customer who chooses to be a spokesperson for the brand.
Building loyal customers is a task that must be maintained and sustained over a long period of time. Being faithful to your brand values, your image, and your archetypes is something you should never forget. Maintaining all these values and transferring them to the digital realm is also our task.
We can help you with all of this at Maktagg .
