https://maktagg.com
Drinking coffee and tea in kitty cups, filling the office with plants, having lunch together at the vegan restaurant on Fridays... We won't tell you which of the three is true, but at a digital marketing agency, we do much more than that: we dedicate ourselves to designing and implementing strategies to position clients in the digital market.
You've probably heard the repeated phrase "The world has changed." Well, at Maktagg , we believe the world hasn't just gone from point A to point B, but is in the midst of endless change. New consumer habits, new technologies, and new business opportunities are emerging, which digital marketing agencies analyze to continue strengthening brands' presence in the ever-changing digital world.
The services offered by a digital marketing agency
According to the Depending on their specialization, size, or even their own company goals, digital marketing agencies offer a greater or lesser number of digital services . For example, we may find an agency that only specializes in web positioning for clients in the automotive niche. However, larger agencies typically offer a complete suite of digital marketing services.
Each of these services, or departments, focuses on a channel , that is, one of the communication channels between a website and the public. The strategies and actions for each channel are different, but they all pursue the same goal: turning a complete stranger into a brand fanatic.
Social Media Management
The Social Media Management service is responsible for managing the brand's social networks .
The days when these types of platforms were only used for sharing content among friends or professionals are long gone. Brands and companies are also present on them, disseminating their content through various types of social media to attract and engage potential customers.
A social media strategy should determine, for example, which social networks the brand should be present on and what type of content most interests users. But be careful! We're in the world of Web 2.0. Brands should no longer limit themselves to speaking from their gilded pedestal: they must listen to users to understand their concerns and desires, all in order to build a loyal community around them.
The content that brands distribute through social media can be organic, without paying the platform in question, or sponsored, by paying the social network to display it. Although the latter is still part of Social Media Marketing, this task is often done with the help of another team within a digital agency: the Paid Media team.
Paid Media Management
Paid Media encompasses all advertising actions carried out on various digital channels : social networks, search engines, websites, etc.
The great advantage of Paid Media is that the tools used to create the campaigns offer very advanced segmentation options , such as age, gender, purchasing power, tastes and hobbies, education level... This way, it is possible to reach the right user at the right time, whoever they may be, morning, afternoon, or night.
Paid media is based on economic models such as pay-per-click, pay-per-impression, or pay-per-view, and depends on factors such as investment, ad relevance, and the brand's online reputation.
Search Engine Optimization
Paid Media is responsible for positioning a website in search engines through paid campaigns. This is handled by a digital marketing agency's team of Google positioning experts, who are typically organized into several subdepartments.
SEO professionals study and implement actions that will improve the position of a brand's website in search results posted by potential buyers on search engines like Google, Bing, or YouTube.
These actions are technical, content-related, and involve building an online reputation through links from other domains. SEO results, while observable in the medium to long term, are more lasting, as they don't depend on advertising investment.
Email Marketing
Remember when you subscribed to a paper magazine that arrived monthly in your mailbox? Email marketing is the same, just in a digital and more eco-friendly version.
This channel allows users on an email list to send any communication the brand wants to send them. It doesn't necessarily have to be sales content (the typical discount), but also an email to inform them about a company change, congratulate the user on their birthday, or simply wish them a good day. Anything is possible with this powerful digital marketing channel.
The cornerstone of a good email marketing strategy is having a broad and well-segmented user list, that is, divided into different groups based on the criteria you establish: age, gender, users who haven't purchased, users from one country or another... Divide your list and you'll win.
Web and Programming
Not all, but there are digital marketing agencies that also offer web development and programming services.
Experts in the services we just discussed (social media, advertising, SEO, email marketing) don't usually have advanced programming knowledge, so it's essential to have the in-house support of a web development department .
But it's even more important when it comes to building a website from scratch: if the programming team works with the SEO team from the beginning, the latter will save themselves a lot of headaches once the website is finished and online.
Content Writing and Copywriting
Two other services offered by a few marketing agencies are content writing and copywriting .
Content writing is a very important part of the sales funnel , the path a stranger takes until they finally purchase a product or hire a brand's services. The task of content writers is to produce texts that address topics related to the brand, its products or services , its niche, etc., mostly informative texts that serve to attract users to the website.
Copywriting , on the other hand, goes a little further than content writing. It's also about writing, but it's a more promotional type of writing. Its goal is to convince the user to take a specific action (leave their email address, download a document, purchase a product, etc.), using specific writing techniques.
Which channels should you use in your digital marketing strategy?
When choosing the channels to work with in a digital marketing strategy, four key factors must be taken into account: audience, sector, budget, and objectives.
The public
The ideal client profile can determine, for example, which social media platforms will be targeted and which ones left out. If your potential clients are younger, Instagram and TikTok will be preferred. However, if the average age of your audience is older, you'll probably need to focus more on Facebook. Or, if we're talking about B2B (business-to-business) businesses, LinkedIn will be the ideal candidate.
The sector
The sector will also influence the choice of digital channels . Let's take a very clear example: a funeral services company. Who wants to scroll through their Instagram feed, comfortably lying on the couch, and come across this type of content? In this niche (just a little joke to take the sting out of the example), the best thing to do would be to work on search engine optimization: although it's something no one wants to search for, we'll all eventually have to do it.
The budget
Budget is possibly the most important factor when building a digital strategy . If it's limited, some channels will need to be prioritized over others. However, if financial resources are more flexible, you'll be able to cover not only more channels (if necessary), but also dedicate more time to each of them.
The objectives
Where does the brand want to be tomorrow? Analyzing the starting situation and setting realistic goals is crucial when prioritizing work on certain digital channels and other channels, as well as the actions to be implemented.
With these four factors in mind, digital marketing agencies focus on planning strategies that will help the brand achieve its objectives, within the allocated budget, on the appropriate channels, and in the ideal timeframe.
Benefits of having a digital marketing agency
There are several benefits to having the support of a digital marketing agency, but the following stand out:
Professionals with digital experience
The people who make up a digital marketing agency have years of experience and are specialized in their respective areas. There's no such thing as "I do it all"; everyone does what they really know how to do.
Time saving
If digital tasks are delegated to an external agency, the company can focus entirely on the offline side: suppliers, orders, clients, administrative tasks, and everything related to its internal operations. However, this doesn't mean the company has no control over what the agency does, as it will always have access to the performance reports.
Results report
By using measurement tools, the marketing agency provides reports that show the results of its actions. This way, they uncover growth opportunities and prevent threats to the brand.
Constantly updated
As we said at the beginning, the world is constantly changing, so digital marketing experts are always on top of new practices, new tools, new formats, and new trends to adapt strategies when necessary.
Why choose Maktagg as your digital marketing agency?
At Maktagg , we've been helping our clients increase their online visibility, traffic, and, combined, sales for ten years .
We started as a marketing agency specializing in fashion, but today we also specialize in the food, restaurant, cosmetics, real estate, education, and children's products sectors. Except for funerals, we're not afraid of any niche.
In addition to clients from Spain, we also have clients from other European countries; even some who will cross the pond with us to open a market in the United States.
Are the only people who give you a “like” on social media your family?
- Follow us to our Social Media Management .
Do you want to advertise in the digital world and don't know where to start?
- Invest in Paid Media .
Is your website invisible to Google or Bing?
- Check out our Google positioning service .
Is everyone slamming the door on your emails?
- Open our Email Marketing page.
Want to build a website that doesn't look like Windows 95?
- The tools are available in our Web Development service .
Do you want your texts to sound like your brand and for someone to read them?
- Ask about our Writing and Copywriting department.
Fill out the form, we'll have another cup of coffee and get back to you right away!
