https://maktagg.com
For brands and businesses operating in the digital world, having a digital marketing agency can make the difference between success and stagnation . With so many options available, it's normal to have doubts when choosing the right agency.
But before looking at the aspects to consider when making your decision, you should understand the main services that digital marketing agencies typically offer. (Or, perhaps, even before this step, you're still unclear about your business needs, something a marketing agency can also help you with.)
Main services of a digital marketing agency
As with people and businesses, every agency is unique. Some will offer services that others don't, for example, because they specialize in a single service, due to staffing issues, or for some other reason.
Whatever the case, the main digital marketing services, which may or may not be offered by the same agency, are the following:
Graphic design
Graphic design services are a set of creative activities that focus on the visual identity of a brand, company, or project . Their goal is to create and develop graphic elements that communicate messages effectively, attractively, and in a way that is consistent with the brand's identity. They can be used, for example, to visually redesign a website, create creative work for social media, create blog posts, and more.
PPC (Pay Per Click)
Paid Media , or PPC, refers to paid advertising on search engines like Google and social platforms like Facebook, Instagram, and TikTok . This channel works to generate quality traffic to the website and attract potential customers through well-targeted and relevant ads.
SEO (Search Engine Optimization)
An SEO agency 's job is to optimize a website to improve its ranking in organic search engine results . An effective SEO strategy includes both on-page (content, meta tags, website structure) and off-page (inbound links, site authority) optimization to achieve increased traffic and visibility, all without relying on advertising.
In addition to “general” SEO, there is also local SEO , which is the specific strategies for positioning a physical business (stores, gyms, clinics, etc.) on Google.
Social Media Marketing
This service focuses on organic social media management , although, according to the agency, it may also include campaigns carried out on these platforms . Social media marketing strategies seek to connect with and retain the target audience, build community, and position the brand in the minds of users.
Email Marketing
Email marketing serves as a means of maintaining direct communication with potential and existing customers . It involves sending segmented emails with the goal of informing, educating, and converting subscribers into customers.
For example, email sequences are created to recover abandoned shopping carts, to promote the launch of a new product or service, or simply to congratulate a user on their birthday and offer them a discount.
Copywriting
Expert copywriters create persuasive texts that motivate users to take a specific action , such as purchasing a product or subscribing to a service. A good copywriter knows the techniques and keywords to capture the audience's attention and convert it into results. This type of copywriting is known as direct response copywriting, as opposed to other types such as SEO copywriting or microcopywriting.
Programming and web development
Little work can be done without the support of a programming department. Programming goes beyond web design and focuses on creating custom functionality for websites . This can include the development of plugins, specific e-commerce solutions, performance enhancements, and technical adjustments to ensure optimal website performance.
How to choose the marketing agency that best suits you
Once we're clear on the services a digital marketing agency can offer, it's time to learn what to consider when choosing the right one for your business.
1. Define your marketing goals and needs
Before you start looking for agencies, you should first know what you hope to achieve with your digital marketing efforts. Setting clear goals will help you define a direction and assess whether an agency can meet your expectations . Think of objectives like increasing brand visibility, improving lead generation, or increasing conversions.
2. Research the agency's experience and expertise
It's important that the agency has experience in your sector or the type of service you need. Not all agencies are the same, and some specialize in specific niches such as fashion, automotive, real estate, etc., or in certain types of services , such as an e-commerce SEO agency. Before deciding on an agency, check their experience in your niche: success stories, portfolios, and client testimonials.
3. Ask for references and check testimonials
Testimonials from previous clients are an effective way to evaluate an agency's performance. However, don't limit yourself to reviews you find on their website: do research on Google, social media, and professional platforms like LinkedIn . You can also ask for specific references and, if possible, contact their clients (past or present) to learn about their experience firsthand.
4. Evaluate the agency's methodology
Each agency has a different approach to achieving their clients' goals. When meeting with a potential agency, ask them about their work methodology. The best agencies typically follow a structured approach, aligned with your goals, and use advanced tools to execute their strategies .
5. Consider transparency and communication
A digital marketing agency should maintain constant and clear communication with you. From the first contact, evaluate their response speed, how they resolve your questions, and how they manage expectations . Fluid communication is essential to maintaining a relationship of trust and ensuring your goals are effectively achieved.
6. Check the equipment and its technical capacity
An agency isn't just a name: it's also the people who make it up. Research the agency's team, their specialties, certifications, and experience . The more specialized and experienced the team is, the better the results they can offer you.
7. Know their service offering and prices
Ask about the specific services they can provide and make sure you get a clear, detailed cost estimate . Avoid agencies that aren't transparent about their rates or don't provide clear information from the outset.
8. Request a preliminary action plan
Once you've narrowed down your options, it's a good idea to request a preliminary action plan from each agency. This plan will help you see how they address your objectives and what strategies they propose to implement .
While it doesn't need to be a detailed plan, this initial proposal, or audit, can show you the agency's understanding of your business and its capabilities to design and implement the most effective strategies.
9. Analyze the results and KPIs they offer you
A marketing agency should always offer you clear metrics and quantifiable goals to measure the success of the actions taken. The best agencies use advanced analytics tools and offer regular reports that show progress toward established goals . By establishing KPIs from the outset, you'll have a clear benchmark for determining your return on investment.
10. Value its constant updating
Digital marketing is constantly evolving, so it's important to choose an agency that's up-to-date with the latest trends, tools, and techniques . Ask about their ongoing training and how they stay on top of best practices. The ability to innovate and adapt to market changes is more than just a plus—it's a must.
Benefits of having a digital marketing agency
Access to a multidisciplinary team of experts
By hiring an agency, your business benefits from a full team of professionals specializing in diverse areas such as SEO, SEM, web design, copywriting, content marketing, social media, and more. This means access to a wide range of skills that would otherwise be costly and difficult to assemble internally .
Strategic focus and external vision
Digital marketing agencies offer an external, objective perspective on your business and strategies. This allows you to identify opportunities and problems that may not be obvious to those immersed in the daily routine of the business.
Saving time and resources
Delegating marketing tasks to an agency allows business owners and their internal teams to focus on core business areas . Furthermore, the cost of hiring an agency is often more cost-effective than creating a specialized in-house team, considering the salaries, training, and necessary tools.
Use of advanced tools and technologies
Marketing agencies have access to advanced tools and specialized software to perform detailed analysis, optimize campaigns, manage social media, and automate processes.
Measurable results and continuous optimization
A professional agency will work with clear KPIs and goals, providing regular reports and performance metrics . This allows you to measure return on investment (ROI) and optimize strategies based on the results achieved.
Greater creativity in campaigns
Marketing agencies typically have creative teams with experience developing innovative and original campaigns that appeal to your target audience . Having an agency can provide new ideas and creative approaches that enrich your brand's communication and differentiate your company in the market.
Marketing Budget Optimization
Thanks to their experience, agencies can help you allocate your budget efficiently , focusing on the strategies and channels that offer the greatest return on investment. This reduces the risk of wasting resources on strategies that don't generate results.
Speed of implementation
Digital marketing agencies have the resources, personnel, and methodologies necessary to implement strategies quickly and effectively . This is especially advantageous in situations where, for example, a campaign needs to be launched urgently, such as during a product launch or during special events.
Remember: the best digital marketing agency isn't necessarily the largest or most expensive, but the one that best fits your business needs.
Why choose Maktagg as your marketing agency?
Even before we took the step of creating our agency, at Maktagg we were already clear that digital marketing wasn't just a set of independent strategies, but a comprehensive approach that needed to flow with coherence and creativity.
That's why, ten years ago, we literally brought our graphic design studio and our marketing team under one roof . Everything is cooked, seasoned, and eaten in-house, so we don't have to deal with external suppliers or get bogged down in administrative tasks between separate teams.
But that's not the only reason to choose us as your digital marketing agency. Take note of the others:
Trust that is earned and maintained
It's no coincidence that 80% of our current clients come through referrals , undoubtedly a result of our care, dedication, and transparency. When results and experience speak for themselves, referrals flow naturally.
Personalized treatment and collaborative approach
At Maktagg , we believe in a personalized and human approach. We empathize with each client and integrate them as a key part of the team. We take the time to explain each step and ensure you understand the what, why, and how of our strategies. You won't be on the sidelines, observing from the outside; you'll be part of your project.
Quality over speed
We prefer quality work over something rushed and poorly done. That's why we value the importance of details and take the time to do things right . We develop each project with the attention and care it deserves, because we understand that quality is the true differentiator in such a competitive market.
A committed and stable team
Not only do we have clients who have been with us for years. Our low staff turnover is proof of our team's commitment, a stability that translates into greater agility and consistency . What's more, for our clients, it's a relief to always work with familiar faces and not have to explain everything again to a constantly changing team.
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You too could be part of that 80% of customers who recommend us… All you have to do is fill out the form , tell us about your business, and we'll put everything in motion to turn strangers into fans of your brand or business.
Or you can close this post and try marketing agencies that only make recommendations and leave you alone to implement the strategy, even if you don't know how or don't have the time.
We are consultants, but we are also DOERS 🙂
