We talk about Digital Marketing as the marketing of a brand, products or services where strategies are used through digital media to reach an audience.
These are those actions that are carried out online with the objective of marketing in digital media.
We live in the age of the digital world and everything that cannot be found on the web, does not exist.
Whenever we get to know a place, we hear about a brand, a service or a product…
What do we do?
We investigate…
We are active, curious and participative users and we always want to know more; therefore we investigate and search. We are looking for your presence in the networks. Its image, the comments of users who have had contact with the brand, its platforms. To get to know it and perceive if we can trust it, it’s almost like a human relationship. That’s why we like to call the brands LOVEMARKS.
The relationship with brands has changed. We can know everything about a brand’s image on the web.
That is why it is so important for a brand to be active, attentive and take care of the user in the new era.
We are digital beings
Digital marketing started a long time ago as marketing 1.0.
What does this mean?
When we talk about Marketing 1.0 we talk about one-way marketing or mass marketing, focused on the product. Communication of one directed to a mass, to several, informative, a marketing that caters to the mass and not to the individual.
A marketing that they thought served to transfer the information from the media to sell a product (radio, TV, newspapers) on the web. The audience had no participation whatsoever. Only what was wanted to be communicated was communicated.
The sender sent a message and the communication process ended there.
However, in the face of a revolutionary technological advance, Marketing 2.0 appears, a bidirectional marketing that manages to create a community. Why? Because users are already part of it by being active. A much more active, demanding and participative audience. The customer is the focus.
At this stage the main protagonist is feedback. The sender and receiver are lost and we all become senders and receivers. The importance lies in this feedback between company and user; as well as between users.
Here we introduce a new way of communicating, selling and positioning, where EVERY detail is important and we have specialists in each area.
We have different media, channels and tools to carry out digital marketing strategies. The main tools are:
Search engines
Search engines are where the process of finding what we are looking for begins. It is the information, the images, the videos, the answers that are found from the computer system that searches for the files we want. The most widely used search engine is Google.
Web & blog
The website is the presentation of a company, therefore it is very important both visually and in terms of experience. At a visual level, colors, typographies, texts and images must be in accordance with what the company itself is.
On the other hand, the user experience must be taken into account in order to prolong the user’s visit and to achieve the desired objectives of the site. The Blog is useful for the positioning of the company or site if it is used strategically.
Thanks to robots and Google, certain websites are working to position themselves with SEO strategies in the first places. A well-crafted blog should be done with care and detail. The keywords should be analyzed through a study where more tools, such as Semrush. Always looking for the effectiveness of the company.
Social media
The importance of Social Media in the company’s image today goes beyond the visual side. It is essential to have an image that represents what the company is, an image that provides value and differentiates itself from the competition.
However, the importance lies in the value of Social Media in generating revenue for a company if it is managed correctly. This is achieved by following certain steps:
- Objective Planning: It is necessary to organize time with a planning of objectives and strategies to be followed.
- Target: Knowing the target audience, the audience you want and need to reach, will determine the future.
- Image and audiovisual content: It is important that the content created for the company reflects the values of a brand on a visual level and the elements used: colors, typefaces, images.
- Loyalty: The goal is to connect with current or potential customers, by creating quality content we will connect with the audience we will eventually connect with.
Ads
Ads from the ADvertising family.
The Ads serve to give a boost to adverstisement. There are different strategies in which online advertising is used. But generally, these strategies are aimed at giving the publications greater strength when they are launched.
Greater strength means greater reach, reach more people, and reach a wider audience.
How is it done? Obviously, prior planning is necessary to determine objectives.
Who do we want to reach? From a VERY THOROUGH definition of our audience we can begin to design the Ads strategy.
What does our client seek to achieve?
Positioning? Awareness? Leads? Sales?
For each objective there is a different strategy previously carried out to achieve the desired and measurable objective. This can be measured by the results of the reports.
Newsletter and email marketing
Generating a database of customers or potential customers is sometimes an arduous and difficult job. However, when the company has this, it is a great treasure and should be valued.
Newsletter or Email Marketing campaigns are used to directly target users who at some point were part of the brand and were interested in them or who are current customers.
Direct campaigns serve to build loyalty, not only to communicate and sell.
Conclusion
Although technology is advancing, and the channels keep growing in number. There is one thing that is never lost, and that is the connection with an audience. Loyalty is not only created with the sale of a product, but every day with strategies that stimulate the customer. A customer who not only chooses to buy, a customer who chooses to be a spokesperson for the brand.
Having loyal customers is a job that must be maintained and worked on for a long time. Being faithful to the brand values, to the image, to the archetypes is something that should never be forgotten. Maintaining all the values and transferring them to a digital plan is also our task.
and that’s what we do…
but different. It doesn’t matter who we are, it matters how we do it.
