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Google is the most used search engine in the world , with more than 3.5 billion searches per day. This means it's the gateway to the internet for most people, especially in Spain and Latin America. Therefore, appearing in the top results on Google is crucial for any business that wants to succeed online.
"Getting listed on Google" is possible when certain actions are taken both on and off a website. These actions are part of SEO , a digital discipline focused on improving the visibility of the pages we want to appear on Google.
In short, to appear on Google, you must carry out actions on your pages so that this search engine gives importance to your website.
10 tips to rank high on Google
If you want to see your website climb the rankings in the search engine giant, take careful note of what you need to do.
1. Identify the best keywords
A keyword is a term a user enters into Google to obtain results based on their intent: to buy a product, hire a service, or learn about a topic, for example, "how to get listed on Google."
You must analyze how your potential customers find you or how you want to be found on Google ( Keyword Research ), that is, identify the best keywords to rank for the different pages on your domain. You must enter these words, or "keywords," in specific places in the URLs.
2. Generate quality content
Using the right keywords isn't enough. Pages that provide valuable, truthful, and useful content for the user are the ones that rank highest on Google .
Forget about the length of the text and the number of times the keyword appears in it. What matters is the content, so it should be as long as necessary to address any questions a user might have when they land on your page.
3. Use friendly URLs
A URL is, let's say, the technical name for what we commonly call a "page." It consists of naming each URL on the domain with the keyword you're going to work on . Have you ever seen a URL like "www.myonlinestore.com/flsduf_78/projects/index.com"? This is a good example of what NOT to do.
4. Create a Google Business Profile
If you have a local business , this step is essential to appear on Google when users in your city search for products or services that you offer (this is called local SEO ).
The Google Business Profile is the listing that appears on the right side of the search engine when you search for a local search ("dentists in Malaga," for example). It will also allow you to appear in Google Maps results, with the exact location of your physical store, a link to your website, and user reviews.
5. Create a good network of backlinks
A backlink is a link that an external page places to one of your pages , and is another of the most important factors for SEO. For example, if a blog mentions a product or service that you offer, and there is a link from the blog to that specific page.
A proper backlink strategy focuses on building a positive network of links , connecting your website with other websites in your niche or sector. And, yes, sharing your content on your own social networks is also part of this strategy.
6. Improve loading speed
Loading speed is one of the most important factors for SEO. Always keep in mind that users are very impatient and rarely wait more than 3 seconds for a page to load .
Make sure you get fast hosting, reduce the size of the audiovisual content (images, videos) you'll publish on your page, clean up unnecessary source code that only slows down loading, remove unused web applications, etc. These actions usually require the help of a programmer or a technical SEO expert.
7. Optimize images and videos
Have you noticed that images and videos also appear on Google? In addition to reducing their weight, as we mentioned above, this type of content should also be optimized for SEO.
The way to do this is to include the keyword in the file name itself , in the “alt” attribute , in the case of images, that they have subtitles , in the case of videos, etc. Whenever possible, include audiovisual content on your pages, as they are more attractive and increase the time spent on a page.
8. Create your website map and track all interesting pages
Like improving website loading speed, these actions are technical, and it's best to seek expert support. Your sitemap is a file that displays the URLs for your entire domain , so Google can identify them more quickly and display them in its search results.
On the other hand, you must ensure that pages that are interesting for SEO are "accessible" to Google , meaning they can be crawled. This is done through another file called "robots.txt."
9. Measure results
Measuring your results will allow you to improve your strategy if you're not getting the results you expected . For example, maybe you're not targeting the right keywords, your content isn't high-quality, there are unoptimized images or videos, etc.
Of course, remember that SEO is slow; it's a pain . It takes a lot of patience to appear on Google, but trust us, you'll get there eventually.
10. Have SEO experts
The last piece of advice we can give you is to enlist the help of an SEO agency , as they are the true experts in organic positioning, that is, in getting your page to appear on Google without having to invest in advertising.
SEO is still a digital discipline that requires specific knowledge if you want to achieve the best results in Google (or other search engine) rankings.
Have you read this far, and have you heard everything sound like gibberish, and don't know where to start? Don't worry, at our digital marketing agency we know this all too well. Fill out the form, tell us a little bit, and get ready to see your website at the top of Google.
