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Have you heard of SEO or organic positioning ? If so, you're probably familiar with its principles and have researched how it works. But have you ever considered the benefits of SEO for your digital project? Don't worry, we'll tell you about the many advantages SEO can offer your business .
SEO, also known as organic positioning, is the set of techniques that allow a website to appear in the top results on Google. By doing so, that page will be more visible to users, which will lead to an increase in the number of visits . All the actions involved, from keyword research to correcting technical errors on the website, are the responsibility of SEO agencies and experts.
Are you already imagining the benefits of SEO for your business? More visibility means more visitors, and more visitors mean more sales . It's similar to what happens with a physical store. It wouldn't sell as much if it were located in a place where no one passes by as if it were in the heart of the city?
1. SEO improves user experience
There are many ways to enhance your website and improve the user experience . This includes providing your audience with relevant information, related videos or photos to accompany the text, easy-to-navigate web pages , or a mobile-friendly website setup.
This leads to a better user experience. This translates into more clicks, more potential customers, better brand recall, and higher conversion rates. This is what search engine sites are looking for, thus improving your search rankings.
2. SEO is a channel for potential customers
Inbound strategies are the most effective and successful source of leads among Business to Business (B2B) , Business to Customer (B2C) and non-profit organizations.
Inbound marketing includes search engine optimization, social media, content marketing, referrals, and more. If you're not getting leads from your SEO strategies, you should revisit your efforts. Another player in the market could be getting your share.
3. SEO has higher conversion rates
Statistics showed that an average close rate of 14.6% was achieved for SEO leads , compared to 1.7% for close leads from outbound leads. Reaching out to customers (external or cold leads) often results in lower conversion rates.
While SEO leads, where a customer actually searches for your product or service, it results in higher conversions . These people who search for you online already have a specific need and purpose in mind.
4. SEO results for a higher conversion rate
A good ranking for your site on any search engine can guarantee high conversion rates . Your target market will become more aware of you as long as you maintain your top position.
As customers become more familiar with your brand and increase their knowledge of your products/services, there is a good chance that they will close the deal with you.
5. SEO leads to better cost management
Search Engine Journal reported that inbound leads can reduce lead generation costs by 61% compared to outbound leads. SEO reduces advertising costs .
Once you've already achieved a top ranking, it's not necessary, or even less so, to resort to paid advertising through a PPC agency . You'll remain at the top of the search results as long as internet users click on your search links.
Additionally, inbound lead generation activities include search engine optimization, social media management, blogging, referrals, and more. All of this comes at little to no cost.
Outbound lead generation activities include hosting interviews, visiting clients, or direct sales. Better cost management is just some of the benefits of SEO for your business . Using the right ranking tracking tool like Linkio could help you improve your rankings and the organic traffic directed to your website.
This is what search engine sites look for, thus improving your search rankings.
6. SEO encourages users to visit the physical store after searching
After conducting a local search , customers are highly likely to visit the physical store . This is known as local SEO , or positioning physical businesses on Google Maps. For example, an internet user might type "Best seafood restaurant in Singapore."
This will then reveal a variety of options. The internet user will visit their first choice and become a customer of that restaurant. One study, in particular, supports this, indicating that 81% of shoppers conduct their research online before going to a store and making a local purchase.
7. SEO builds brand credibility
Ranking first, second, or third can give your customers the idea that you're one of the top players in the industry . It shows that you're popular and that many users have also searched for you.
On the other hand, clients may think you're not yet well -known or even a new player in the industry if you're at the bottom of search engine results. This can also lead some clients to think you don't have the budget to boost your website and get better search results.
8. SEO helps establish brand awareness
Brand awareness is the extent to which a brand is recognized by the target market . This refers to how familiar your customers are with your product or service. According to Investopedia ,
"Building brand awareness is one of the key steps in promoting a product."
Search engine optimization ensures that search engine sites can easily find your product through regular, organic searches . Once you remain at the top of the rankings, internet users will be able to see you more.
This leads to a greater tendency to click on your link , which brings users back to your website. One of the benefits of SEO for your business is further establishing brand awareness.
9. SEO ensures your website is mobile-friendly
SEO improves user experience because Google Search has included another parameter as a ranking signal: mobile-friendliness of websites.
In April 2015, Google Search declared that mobile-friendliness has a significant impact on website rankings in Google Search. This change will result in a better user experience and easier website navigation .
10. SEO can be a long-term marketing strategy
Just like the time it took to reach the top of the list, it also takes time to get down the list. SEO is a long-term marketing strategy. Six (6) months is the minimum lifespan for a website to maintain optimal rankings.
Unless Google's algorithm changes or other competitors have boosted their SEO strategies, it's not easy to lower your ranking in search results.
11. SEO helps you gain market share
Being at the top of the search results list means that internet users have a high tendency to find your website. These users are now considered your potential customers .
Once they've found the information they need on your website, these potential customers can become your clients. They 'll make a purchase , sign up for a membership, or subscribe to a newsletter . In short, your conversion rate increases. Once this happens, you'll gain a larger market share.
12. SEO creates a synergy of all online marketing activities
All of your online marketing strategies will contribute to the success of your search engine optimization efforts. Marketing activities such as content marketing , direct email, social media marketing , blogging, website management, e-commerce , and others will help you achieve higher rankings on various search engine sites.
When all your marketing activities are integrated and aligned toward a common goal , you will definitely achieve success in your marketing strategies, including SEO .
13. SEO increases your social media following
SEO increases your social media following . When you reach the top of search engine results, more and more people will learn about you. Your brand awareness can spread far and wide, even to multiple social media channels.
As users visit your website, they're more likely to click on your social media icons and eventually follow you.
14. SEO improves the speed of your website
Your website's speed can hurt your search engine rankings . Did you know that a two-second delay in your website's loading time will cost you 4.3% of your sales?
Speed is important to avoid reducing customer satisfaction and to promote a better user experience .
15. SEO puts you ahead of the competition
You'll grow as a business once you've implemented digital marketing strategies into your overall organizational plan. These strategies include search engine optimization. Integrating all of these elements will help you stay ahead of your competitors in the market .
Imagine how far you'll have surpassed the competition if all your competitors used only traditional marketing. Keep up with the advancements in the digital world and you'll stay ahead of the competition. This era is constantly changing; make sure you adapt well to the changes.
