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At this point, no introductions should be necessary; however, we'll tell you that LinkedIn is the professional social network par excellence , not because it's the only one, but because it best utilizes its capabilities—and yours.
It's focused on professional and business use , connecting people and/or brands with similar aspirations, creating exciting worlds that lead to growth, which is what we all aspire to in the workplace. Therefore, it's important to emphasize that LinkedIn's functions go beyond being a resume showcase for finding a job.
Today, it has multiple uses and its features have grown considerably. Without going any further, brands and companies find LinkedIn the ideal place to grow and reach their target audience .
Throughout this article, we'll tell you everything about LinkedIn, from its definition to how to use it professionally.
What is LinkedIn?
Although the vast majority of people are familiar with LinkedIn, fewer actually know what it is. To illustrate, many people are unaware that the Californian app is classified as a social network. It's not immediately associated with other social networks like Instagram, Facebook, or X. And yes, it is a type of social network and also offers more tools than the previous ones. It is, therefore, the complete social network.
Founded in 2002, LinkedIn currently has more than 700 million users worldwide, 14 of them in Spain . Its growth has been gradual, although in recent years it has seen a significant increase, not only in the number of users of the service, but also in the prestige it has accumulated in the virtual world, to the point of becoming a reference, a center of debate, and a protagonist in the most influential arenas in the world of digital marketing .
In addition to being a place to add value and enhance your professional self , LinkedIn helps brands connect and build relationships with clients and partners. It is, indeed, the home of networking . Your professional career or that of your brand will grow proportionally to the time you dedicate to advising yourself and creating a complete and competent profile capable of attracting an audience that expects to receive the best from you. Immersing yourself in this universe is a journey, and doing so with the help of a social media management agency will make it an exciting and productive experience.
What is LinkedIn for?
There's no better tool if you're looking for a job that's 100% tailored to your characteristics and needs. The more specific and concrete the profile you create, the more likely you are to find the perfect job. You already know that LinkedIn connects you with professionals in your field , making synergy much easier and faster.
To achieve this, LinkedIn offers you the option of creating a highly detailed resume, including details such as academic information, knowledge and skills, projects, work experience, and a showcase of your activity (videos, photos, or events). This latter aspect makes this social network more similar to other leisure-oriented social networks that seek to simply watch for the sake of watching, with no objective other than pure entertainment. Its success lies precisely in this: in being both useful and entertaining at the same time, offering the best of both worlds.
But, as we've mentioned before, the largest professional social network out there goes far beyond job searching . There are countless websites and apps that cover this niche, which is why LinkedIn stands out from the rest. Connecting with professionals in your industry (or others) will also help you learn and grow professionally, sharing and adding to your knowledge base.
You'll have the option to access courses, conferences, workshops... as many options as you can imagine, within the exchange of information and skills that LinkedIn represents. All right there, just a click away.
If you're a brand, LinkedIn is an incredible place for promotion and growth . For now, you'll be connecting with users who are directly searching for what you offer. It's up to you (and your marketing agency) to fill your profile with great content. Make it attractive, functional, and enriching.
How to use LinkedIn?
We'll start with the basics, essential tips to keep in mind when using this social network. Follow them and you'll succeed. Here are The 5 Commandments of LinkedIn.
Complete the profile
100%. Don't leave anything behind. Before setting off, make sure your trunk has everything you need for this important trip. This includes a good photo, a corporate email (avoid @hotmail or similar), and a descriptive text highlighting useful keywords (yes, LinkedIn also has SEO ) to make your profile search as intuitive as possible. Remember that LinkedIn is for you and also for senior executives; dress for the occasion.
Take care of the content
It's obvious that it shouldn't be forgotten: pay attention to spelling. Write correctly and proofread all your texts. Offer content regularly, generate excitement and desire to consume what you're going to offer . Make sure that content is varied, substantial, and effective. Share and recommend third-party material, anything that aligns with your proposal and what you do.
Be very polite
In real life, you have to be polite, but on LinkedIn even more so. Keep in mind that other users, brands, and companies who, at first, beyond your profile, don't know you at all, will want to interact with you. The best way to establish a relationship of trust from the ground up is to be polite: thanking connections, asking if you want to connect, etc. On LinkedIn, you should say "Okay, thank you very much," not a brief and informal "Okay."
Create community
One word: interact. Follow, let others follow you, create a public profile that any user can access without restrictions . Be an active member of the profiles that contribute the most to you and that you find interesting. Building connections is the goal of LinkedIn, yes, but the goal should also be to do so in a natural way, expanding your contact base with judgment and common sense.
Use LinkedIn Ads
It's clear that brands can generate substantial organic growth thanks to LinkedIn, but it's essential to support it with platforms like LinkedIn Ads. Advertising on the work social network is essential, as that's where things happen. If you want to do this, what better way to do it than with a PPC agency with demonstrable results.
Why do you need a marketing agency for your LinkedIn?
Now that you know more about what LinkedIn is and how it works, and you have access to the best agency to get the most out of it... what are you waiting for?
Fill out the form and together we'll boost your presence on the ultimate professional network!
