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In any brand's digital marketing plan, social media plays a key strategic role . Even so, their use shouldn't be intuitive or haphazard, but rather should be subject to intensive study to maximize their benefits and advantages.
Direct communication with customers : that's what social media has brought to businesses, and within the mix that already exists, each one fulfills a different function than the other.
In this post, we'll discuss the types of social media that exist and which ones can be most useful in your digital marketing strategy.
CLASSIFICATION OF SOCIAL NETWORKS
One of the classifications of social networks is the one that divides them according to their direction and objective . Direction refers to the topics they cover, while objective is the purpose of the social network in question. Social networks according to their direction
Vertical social networks
Vertical social networks are those that bring users together around a specific topic or activity . Their specificity makes them attractive to fans of a particular topic and, in turn, encourages interaction between them. There are social networks that focus on athletics, dogs, hiking, or even crochet!
Horizontal social networks
Horizontal social networks encompass diverse topics , where a bit of everything fits in, and where the saying "variety is the spice of life" holds true. Instagram and Facebook are examples of horizontal social networks, places where users share content of any kind, driven by personal interests or tastes. Social networks according to their objective
Professional social networks
Vertical or horizontal, these are social networks whose purpose is to establish professional-focused relationships . Personal promotion based on the presentation of a profile and resume, the search for specific personnel of interest, online networking to promote business opportunities, and the connection between different companies or projects.
Entertainment social networks
Unlike professional social media, entertainment social media is about leisure for leisure's sake . They offer a window to disconnection (if you'll pardon the oxymoron) that offers an endless amount of content.
MOST USED SOCIAL NETWORKS TODAY
Professional, very professional
This social network is the place to find and share talent . Beyond connecting with professionals in your industry, on LinkedIn you can showcase the inside story of your business. Articles, photos, videos, or surveys that explain what you do and how you do it. Analyze and reflect on your work, your team, and your results. The platform for networking and B2B.
A picture is worth 2200 characters.
This is the most popular social network of all. If used properly, it's a tool for showcasing your brand philosophy, your expertise, your future expectations, and your goals . Creating reels and posting photos in carousels are some good strategies for consolidating an attractive space for your potential customers, especially in niches with more visual content: fashion, gastronomy, travel, and more.
Twitter/X
Your word against mine
The great value of Twitter is the direct communication between brand and customer . It's also a demanding place where reputation is constantly at stake, and whether you emerge victorious or not from this challenge depends on your responses. Interacting with critics, taking an interest in users' problems and seeking quick and convincing solutions, is especially valued.
Tik Tok
Don't miss the trend
A space that's as unprejudiced as it gets. The place to leave formalities aside; here, everyone is in charge of their own account. A multitude of content is generated on TikTok, where creativity is overwhelming . Companies can show themselves as relatable, fun, and, why not, crazy. Sign up for the latest viral challenge, showcasing everyday office life, humorously showcasing their products... The possibilities are endless. Imagination reigns supreme!
The resistance
The oldest of all social networks is still going strong and boasting strength, not in vain, it continues to be the one with the most users worldwide. That's why Facebook remains an attractive space for businesses and brands . Beyond its reach, one of its strengths is its versatility; it has a multitude of services and functions, including online sales. Therefore, it offers a comprehensive service and the ability to reach a target audience that isn't as present on other networks.
All for show
A paradise of ideas. Through images, Pinterest offers you solutions in a wide variety of areas. Highlights include decor, cooking, and styling. If you're looking for inspiration for your idea or project , this is the ideal social network for you. The largest showcase on the internet at your disposal.
Youtube
Today's TV
Unlike other social networks, where video content is consumed more like fast food , we'd say YouTube is the delicacy of audiovisual content. Here, people are looking for more than entertainment, but rather to learn from what they're watching . It's the home of tutorials, which are the instruction manuals of today. Much easier to fold, by the way.
Twitch
Choose your character
Owned by Amazon, Twitch is today the quintessential social network for gamers . A direct rival to YouTube in its quest to become king of the ring, it offers the now-famous gamer streams , with live chat and many other features that keep us glued to the screen for hours. But it's not all about gamers: we can also find practically any type of content in video format .
If you've made it this far and understand your business's needs, you'll already know which networks will be most useful for attracting and retaining your target audience. But if you're still adrift in the midst of so much social media and don't know where to turn, our social media management team can give you the lifeline you need to achieve an effective strategy for your social channels.
Don't let yourself be carried away by the current: at our digital marketing agency in Barcelona, we'll help you find the most suitable social media platforms for your brand. Fill out the form and tell us all about it!
