Professional SEO Agency Barcelona

SEO, PCC and SEM often go hand in hand, but they are very different things.

• SEO is the actions you take to appear in Google’s first results in an organic, natural way, without having to pay for advertising. Simply because Google has understood that your website is “the best” to show.
• PPC (pay per click) is also to appear in the first results of Google, but paying advertising with Google Ads.

SEM(Search Engine Marketing) is both. SEM = SEO + PCC.

Just to be clear, on this page we are talking exclusively about SEO: results without paying for advertising 😉

The advantage of hiring an SEO agency for a positioning service is the provable experience in different sectors thanks to the work done with our clients. If you’re wondering what a SEO expert does, the answer is simple: help you sell more.

The other great advantage of working with a 360º Agency is the communication with other departments. So, for example, if you are also working on Newsletters, social networks, design needs or PPC campaigns, we will work all together and make sure that your whole strategy is coherent, with the same objective and, therefore, with better results.

A SEO audit is a complete analysis of your website where all errors and factors that influence the positioning and opportunities to improve it are identified.

An audit done by SEO experts becomes a detailed roadmap with which to work step by step to achieve more results.

At Maktagg we do not generate audits automatically (with a couple clicks and a tool) as other agencies do. We take the audit work very seriously: personalized, with detailed keys for improvement from day one. Because not all projects are the same, nor can all rules be applied equally, each project needs a different SEO work.

If you want us to do a SEO audit for you, let’s talk!let’s talk!

Once the SEO Audit has been performed, we divide the SEO work into 5 phases:

1. Keyword Research

We analyze the visibility of your website, the keywords that are ALREADY positioning and the business opportunity you are losing by not working with keywords that have more searches or long tail keywords that can work well for your business. We make a list of opportunities and work with you on a strategy to make your website rank for the right keywords.

2. SEO on page and Web architecture

It is also known as SEO on site . We analyze web errors (we fix them all), the Pagerank of each URL, and we make sure that the web architecture is logical, coherent, clean, and organized according to the keywords.

Technical SEO

We perform the necessary actions so that the speed of your website is the most optimal (including optimization of images, server, cache, robots.txt and Sitemap, code cleaning …) and that your website is properly indexed.

4. Blog and Content Marketing

If your website is already set up and targeting the right keywords, it’s time to multiply your visits. We create with you a content strategy to attract qualified users: both for information searches and transactional searches (the ones that make you sell!).

5. Linkbuilding

If your website receives quality external links, your website will grow in authority (this is very important to rank well). We will work on both these external links(off page SEO) and internal links to further optimize Pagerank.

The CTR is a value obtained based on the number of impressions and clicks.

• Impressions are the number of times your page appears on Google when someone does a search.
• Clicks are the number of times a user enters your website when viewing that result.

The more clicks you get per number of impressions, the better your CTR will be. At Maktagg we take care of increasing your CTR so that you have more visits to your website.

SEO requires a little more time than other marketing actions to see results. And patience. The results are not immediate, but they are very, very powerful. Appearing on the first page of Google without having to pay daily advertising is a great reward.

To really start seeing results with SEO actions you may need a few months. But the good news is that generally those results, if done well, are sustained over time. If you are paying for advertising and suddenly stop doing so, you disappear from the map. Out. But if you have worked well on your website with a consultant and SEO expert, the results can be maintained even when you have not made any improvements for several months.

As SEO consultants, we have a very clear answer: no.

Black hat is a series of techniques that are considered “unethical” or that bypass search engine guidelines. We believe in the phrase “laugh now cry later“. We are aware that bypassing Google’s rules is one of the easiest and fastest ways to get your website penalized, so our SEO actions are clean (White hat SEO).

As for Google itself, providing value to the user is our main premise.

Thin content are the pages of your website that are “poor” or barely receive organic traffic.

We detect the thin content of your website from a certain period (for example, in the last year) and take actions to improve it.

Why is it important to detect thin content? Because Google has a limited crawl budget. If you have many URLS and Google “wastes time” on pages of little value, it is much more difficult for it to index well the pages that interest you (those that will generate sales, for example).

Say “I do” with us. Let’s have a coffee and talk about your project. We look forward to doing your audit and explaining how we can help you sell more.