Email Marketing Barcelona
Get the most out of your databases
Some like to say that email marketing is dead. But… Want to know the truth?
It’s one of the main sales points. Email marketing is the digital version of the typical business correspondence you receive in your mailbox at home.
All you need is a properly segmented database, counting with a tool that automates the mass emails and… you’re ready to watch your sales grow.
Forget what others say and put your trust in us:
Email marketing is more alive than ever!
We segment your database by user profile to create custom emails, much more effective than generic emails.
Newsletter and content creation
Hand in hand with our design and content team we elaborate newsletters and the messages to include in the emails, reflecting your brand identity in them.
Automatic and mass mailing
We make use of informatic tools that with just a click they allow is to send mass emails to the desired user groups.
Not everything comes to an end after having sent the emails. Metrics need to be analyzed as well as what can be improved to increase traffic and conversion.
I want email marketing with results
Frequently Asked Questions about Email Marketing
The database information is obtained when the users fill in any form that appears in your website (for example the form prior to completing a purchase).
You can also gather this information when a new user makes a phone call to customer service.
As long as you have their explicit consent ( we recommend asking for legal assessment when in doubt ), you can request any data from the users, nevertheless the most common is to ask for a name and email address.
Email is the ideal distribution channel to obtain service and product sales from your users that have left their information (lead) but haven’t made a purchase during the visit.
For instance, if you have an online shoe shop you can find out what products have been consulted or added to a user’s cart. That way we resort to email marketing to show them that product once again and encourage them to purchase it (dynamic remarketing).
We also use email marketing to make branding to make the users remember your brand and give it their loyalty: you can wish them a happy birthday (if you happen to have that information), send them news about your business or sector, etc.
As we mentioned earlier, email marketing is one of the main sales channels and its potential is incredible.
Firstly, metrics are those numeric indicators that objectively reflect the efficiency and performance of determined actions such as campaigns, SEO improvements, etc.
In email marketing, as well as many other channels, many metrics exist. Some of the most important ones are:
– Bounce rate:
It is the proportion between the number of emails send and not sent.
If we send out an email and the user doesn’t receive it in their inbox ( the email address is incorrect, there’s been an error in the server, etc) we consider that email has not been sent or we say it has “bounced”.
According to the established strategy, x amount of tries will be sent out before eliminating that email address from the database that sends back the sent emails.
– Opening rate:
It’s the proportion between the number of emails that have been opened and not opened (that is to say that the user hasn’t clicked or touched to open the message).
Despite there being many reasons as to why a user might not be able to open the message, this indicator can give us some clues on the best improvements to implement to better increase the opening rate (such as optimizing the title or the message subject).
– Link click rate:
The body of the message in emails should end with a CTA, call to action, that is to say a link that leads to the page you want the user to visit from their email.
This percentage, therefore, measures the proportion between the messages where a click to the link has been made and those where it hasn’t happened.
In the same way as in the previous case, this indicator helps us to better the body of the message or the button that leads to the determined page.
Both are used to communicate with the users or clients but are some key differences between them.
In the first place, the blog stays in your website and any user can read it, contrary to a newsletter which will only be sent and be read by the users registered or leads.
In second place, the blog helps you position yourself in an organic way in the search engines; on their behalf, newsletters are used to make dynamic remarketing to a specific group (among other functions as we’ve already seen).
Click on this link to read more about the differences between a blog and a newsletter.
On the market many informatic tools used for email marketing exist, ranging from the database management to the mass mailing of personalized emails.
The selection of one or the other will always depend on the resources and the particular needs that one may have.
Shall we start?
Tell us about your project and start boosting your email marketing.