Have you already heard about SEO or organic positioning? If so, you probably know its principles and have searched for information about how it works.
But have you ever considered the benefits of SEO for your digital project? Don’t worry, we are going to tell you about the many advantages that SEO can offer your business.
SEO, also called organic positioning, is the set of techniques that allow a website to appear in Google’s top results. By doing so, this page will be more visible to users, which will lead to an increase in the number of visits.
Are you already imagining the benefits of SEO for your business? More visibility means more visits, and more visits mean more sales.
It’s like what happens with a physical store. Wouldn’t it sell the same if it is in a place where nobody passes by as if it were in the heart of the city?
1. SEO improves user experience
There are many ways to improve your website and enhance the user experience. This includes giving your audience relevant information, related videos or photos to accompany the text, easy-to-navigate web pages or a mobile-friendly website configuration.
This leads to a better user experience. This translates into more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites look for, thus improving your search rankings.
2. SEO is a channel for potential customers
Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.
If you are not getting leads from your SEO tactics, you should revisit your activities. Another player in the market could be getting your piece of the pie.
3. SEO has higher conversion rates
Statistics showed that an average close rate of 14.6% of SEO leads is achieved, compared to 1.7% of close leads from outbound leads. Reaching out to customers (external or cold leads) often results in lower conversion rates.
Whereas SEO leads, where a customer performs the actual search for your product or service, results in a higher conversion. These people conducting your online search already have a specific requirement and purpose in mind.
4. SEO results for higher conversion rates
Good ranking of your site in any search engine can guarantee high conversion rates. Your target market will become more aware of you as long as you maintain your top position.
As customers become more familiar with your brand and increase their knowledge of your products/services, there is a greater chance that customers will close the deal with you.
5. SEO leads to better cost management
Search Engine Journal reported that inbound leads can reduce the cost of lead generation by 61% compared to outbound leads.
SEO reduces advertising costs. When you already have a higher ranking, you don’t need to pay per click or advertise your page. You will remain above the rest of the search results as long as Internet users click on your search links.
In addition, activities related to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of this comes at little or no cost.
Outbound lead generation activities include doing cold calls, visiting customers or selling directly. Better cost management is just some of the benefits of SEO for your company.
Using a proper ranking tracking tool like Linkio could help you improve your rankings and organic traffic pointing to your website. This is what search engine sites look for, thus improving your search rankings.
6. SEO encourages local users to visit the physical store after the search.
After conducting a local search, there is a high tendency for customers to visit the local store or store. For example, an Internet user enters “Best seafood restaurant in Singapore”. This will then display a variety of options. The Internet user will visit his first choice and become a customer of that restaurant.
One study in particular backs this up, indicating that 81% of shoppers conduct their search online before going to the store and making the local purchase.
7. SEO generates brand credibility
Ranking first, second or third can give your customers the idea that you are one of the best players in the industry. It shows that you are popular and that many users have also searched for you.
On the other hand, customers may think you are not yet well known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some clients to think that you don’t have the budget to boost your website and get better search results.
8. SEO helps establish brand awareness.
Brand awareness is the extent to which a brand is recognized by the target market. This refers to how familiar your customers are with your product or service. According to Investopedia,
“Creating brand awareness is one of the key steps in promoting a product.”
Search engine optimization ensures that search engine sites easily find your product through regular, organic search. Once you stay at the top of the ranking, Internet users will be able to see more of you.
This leads to a higher tendency to click on your link, which brings users to your website. One of the benefits of SEO for your company is to further establish brand awareness.
9. SEO ensures that your website is compatible with mobile devices.
SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites for mobile devices.
In April 2015, Google Search stated that mobile device support has a significant impact on the ranking of websites in Google Search. This change will result in a better user experience and easier navigation of websites.
10. SEO can be a long-term marketing strategy.
Just like the time it took to get to those top spots, moving down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration of a website to maintain an optimal ranking.
Unless Google’s algorithm is changed or other competitors have boosted their SEO strategies, it is not easy to move down in the search rankings.
11. SEO helps you gain market share
Being at the top of the search list means that Internet users have a high tendency to find your website. These users are now considered your potential customers. Once they have found the required information on your website, these potential customers can become your customers.
Customers will make a purchase, sign up for a membership or subscribe to a newsletter. In short, your conversion rate increases. Once this happens, you will gain a larger market share.
12. SEO creates a synergy of all online marketing activities.
All of your online marketing strategies will contribute to the success of your search engine optimization efforts. Marketing activities such as content marketing, direct email, social media marketing, blogging, web management, e-commerce and others will help you get better rankings on various search engine sites.
When all your marketing activities are integrated and aligned towards a common goal, you will definitely achieve success in your marketing strategies, including SEO.
13. SEO increases your social media followers
SEO increases your social media followers.
When you get to the top of the search engine results, more and more people will know about you. Your brand awareness can go far and wide, even across multiple social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow it.
14. SEO improves the speed of your website
The speed of your website can hurt your search engine rankings. Did you know that a two-second delay in the loading time of your website will cost you 4.3% of the sale? Speed is important to avoid reducing customer satisfaction and to promote a better user experience.
15. SEO keeps you ahead of the competition
You will grow as a business once you have implemented digital marketing strategies into your overall organizational plan. These strategies include search engine optimization. Integrating all these elements together will help you stay ahead of your competitors in the marketplace.
Imagine how far you will have surpassed the competition if all your competitors only use traditional marketing. Keep up with advances in the digital world and you’ll stay ahead of the competition. This era is constantly changing, be sure to adapt well to the changes.
The opportunity for your brand, in terms of brand awareness and brand equity, is unlimited. The digital world has given us a wealth of options to explore in order to achieve overall organizational objectives.
Search engine optimization is one of the strategies that will help you outperform the competition. SEO refers to the ability of a website to obtain quantitative and qualitative website visits through organic search engine results.
Does your site benefit from SEO?
In our digital marketing agency Barcelona we offer marketing solutions and SEO services to help you rank on Google.